Theory Streams
Creator Program
Creator Launch Kit

Turn a channel launch into a subscriber campaign.

This kit gives creators the launch assets, timeline, and copy needed to promote a Theory Streams channel with discipline instead of one-off posts.

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Launch Standard

  • Trailer or launch clip
  • One free preview
  • One premium episode or premiere
  • Channel launch link
  • Three-post minimum promotion plan

Required Assets

Channel Page

  • Channel name
  • Creator display name
  • 16:9 thumbnail or banner
  • Two-sentence channel promise

Content

  • 30-60 second trailer or clip
  • Free preview episode or segment
  • Premium drop or premiere offer
  • Clear episode titles and descriptions

Promotion

  • Launch link copied from Creator Studio
  • Email or text list announcement
  • Social caption set
  • Pinned profile/bio link update

14-Day Launch Timeline

Day -14
Confirm channel promise, upload show thumbnail, and choose the first premium drop.
Day -10
Post a teaser: announce that the channel is coming and ask fans to watch for the launch link.
Day -7
Publish the free preview and send the first email or text message with the channel link.
Day -3
Post the premium drop promise: what fans unlock, why it matters, and when it goes live.
Launch Day
Post trailer, pin the channel link, go live or premiere if possible, and answer comments for the first hour.
Day +3
Share early reaction clips, remind fans what is inside, and invite late subscribers before the next drop.

Copy Templates

Launch Post

My new Theory Streams channel is live. I built this for fans who want the full show experience: previews, premium drops, and new episodes in one place. Start here: [PASTE CHANNEL LINK]

Email Announcement

Subject: My new streaming channel is live I launched a dedicated Theory Streams channel for my latest shows and premium drops. You can watch the first preview here: [PASTE CHANNEL LINK] If you have been asking where to support the next release, this is the place.

Premiere Reminder

Tonight is the premiere. The first premium drop goes live on Theory Streams at [TIME]. Watch here and bring a friend who follows this work: [PASTE CHANNEL LINK]

Replace bracketed placeholders before posting. Keep the channel link identical across email, social, and bio slots so attribution remains clean.

Launch-Day Checklist

  1. Open Creator Studio and confirm launch readiness is nearly ready or ready.
  2. Copy the channel launch link.
  3. Post the trailer or strongest preview clip.
  4. Pin the launch post and update bio links.
  5. Send the email or text message to your warmest audience.
  6. Reply to comments and DMs with the same channel link.
  7. Share a reminder three hours before the premiere or drop.
Open Creator Studio First Upload Checklist